W4K is housed in one campus site in Playland, USA, which consists of the woodworking factory, corporate offices, a small retail store and a sizable warehouse.  A lean manufacturing strategy is followed at W4K.  Advanced warehousing and logistics practices are employed at W4K’s site.  Just-in-Time manufacturing and warehousing techniques are used in tandem with a modest, but extremely effective, information system to insure a competitive advantage as it relates to manufacturing, warehousing, and distribution of W4K products.  A third party firm manages the distribution and supply chain for W4K.  The outsourcing costs are reflected in W4K’s product costs.  This provides excellent efficiency from those disciplines and allows the business to focus on their core competency of woodworking.

Current distribution of the products occurs in four primary retail channels.  These channels and the associated percentage of total sales flowing through each channel as of this present year are listed below:

-	Toy Stores (40% of sales)
-	Boutiques (35% of sales)
-	Discount Retailer/ Superstores (20% of sales)
-	W4K On-Site Retail Store (5% of sales).
	
In addition, a retail store is maintained on the premises.  The retail store occupies 750 square feet of space.  The retail store operates from 10am to 7pm Monday through Saturday.  The store is staffed by clerks who can also help produce additional products when there are no retail customers.